Technogym WBALL

This is the viral campaign created for the WELLNESS BALL™ by Technogym, designed to showcase its innovative features and promote a new approach to fitness and active sitting. The campaign was developed with a dynamic and engaging visual style, aiming to capture the audience’s attention across multiple digital platforms. Through a mix of motion graphics, storytelling, and high-energy visuals, the video highlights how the Wellness Ball™ seamlessly integrates into everyday life—whether at home, in the office, or during a workout. The goal was to create a shareable and impactful campaign that resonated with Technogym’s audience, emphasizing the product’s versatility and health benefits. With a focus on social media engagement, the video was crafted to encourage interaction, inspire movement, and reinforce the brand’s commitment to innovation in fitness and well-being.

Crediti CLIENT | Technogym PRODUCTION | Myboss YEAR | 2013 Art Direction | Myboss What I did? | Post production, Graphic animations